![]() However, while it was expected that the age demographic would be lower in Canada than the UK, this was not observed within the research. ConclusionsĮxpected trends were observed with regards to both gender and device type, with there being a slightly higher prevalence of males than females, and those under 30 more likely to use a mobile than a desktop PC. Strikingly this demographic is extremely similar for both countries, with the nuances only developing when you dig deeper into the age, gender, and personality type preferences. The typical demographic of an online gambler in the UK or Canada, is a male between the ages of 30-44 with a distinct preference for Sports Betting. A total of 220 participants were involved in the study, split equally between the UK and Canada but those from Ontario, Canada, were excluded from the study since the province is semi-regulated. METHODOLOGYĪn anonymous multiple-choice survey was conducted using a survey platform, with individuals over 18 from the UK and Canada, who reported partaking in gambling activities at least once before, invited to participate. ![]() The purpose of this study was to investigate the prevalence of gambling in within the United Kingdom (UK) and Canada and to establish any trends which may affect this at an individual level. ![]() UK vs Canada: Observing the Trends in Different Online Gambling Markets EXECUTIVE SUMMARY OBJECTIVE ![]()
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